Naming Your Web Site
by Kevin Nunley
Finding a great domain name for your web site has never been easy, but now it has gotten harder.
If you searched for a good dot-com name and everything seemed to be taken, your eyes weren't playing tricks on you.
The Internet's phenomenal rise has left good domain names in short supply. Of the 25,000 commonly used words in the English language, 93% have been registered as domain names.
Experts say your best bet is to find a short name that describes what you do. If that is already registered, stick an "i" or "z"on the front.
Memorable nonsense words can also work. What does eBay mean? Amazon was a big river, but now is the world's largest bookstore. Beware, these kinds of names take a lot of advertising to establish in the minds of prospects.
People who study language say we tend to remember colors and food (this secret must already be out...redpie.com is taken).
Check http://NameBoy.com for a program that helps you find new domain names people can remember and spell correctly.
Nunley的短篇多年前（甚至早于BizEdu.NET的创建）就一直在看，很喜欢它的短小与到位，虽然没有什么大块头书中的理论，但却直指营销实践中的实质，也给人很好的指导。
对于很多企业在互联网时代难于找到一个合适的好品牌——域名、或者下手晚而没有抢到一个好域名的情况，我也经历过并仍然正在经历。
对中国企业或个人来说，不管是使用中文域名还是完全的中文上网，英文域名是不可少的。相比之下，也许中国人更在乎网站名而非域名本身的英文组合。前几天看到一家雅虎星座服务的提供商的域名是8866FATE.COM，不禁感叹于它的中国特色——难道用了8和6就会带来好运吗？为什么不是8888FATE.COM呢？想必也是拍脑袋临时注册的结果。但它的网站名——星八达却符合一个好品牌名的标准。
由此想到，BizEdu.NET是否也当启用一个中文网站名？或者公布很久前想到的网站名称呢？我想，这也是不少中国企业进入互联网时代后遇到的一个不大不小的问题。