态度 attitude
品牌兴趣 brand interest
品牌忠诚 brand loyalty
企业市场 business markets
影响中心 centers of influence
有意劝服路径 central route to persuation
认知 cognition
消费行为 consumer behavior
消费者决策过程 consumer decision making process
消费者市场 consumer markets
文化 culture
现有顾客 current customers
详尽可能性模型 Elaboration Likelihood Model
环境因素 environment
选择评估 evaluation of alternatives
评估标准 evaluative criteria
参考组 evoked set
交换 exchange
政府市场 government markets
习惯 habit
需要层次 hierachy of needs
工业市场 industrial markets
信息性动机 informational motives
人际影响 interpersonal influences
认知 learning
市场 market
卖主 marketers
营销 marketing
大脑档案 mental files
动机 motivation
需要 needs
被动生成动机 negatively originated motives
非人员影响 nonpersonal influences
舆论领袖 opinion leader
集团买主 organizational buyers
感知 perception
感知过滤 perceptual screens
无意劝服路径 periphial route to persuasion
个人过程 personal processes
劝服 persuasion
生理过滤 physiological screens
主动生成动机 positively originated motives
购后失调学说 postpurchase dissonance
购后评估 postpurchase evaluation
潜在顾客 prospective customers
心理过滤 psychological screens
参照人群 reference groups
经销商市场 reseller markets
选择性感知 selective perception
自我意识 self-concept
社会阶层 social classes
刺激 stimulus
亚文化 subculture
认知失调学说 theory of cognitive dissonance
转换性动机 transformational motives
国际市场 transnational markets
效用 utility
欲望 wants