This case is based on a documentary video anchored by Yue-Sai, mainly focusing on the history of Coke and its success story entering Japan's market in the mid of last century.
To sum it up, here are a few from my point of view.
- Strong local partner - Coke found a powerful business man locally so as to penetrate more steadily</li>
- Employ retailers instead of distributors lest it would have to collect twice a year the money receivable</li>
- Local product - successful localization made Coke a Japanese-like international corp.</li>
- Establishment of Coke's good image - good citizens' image appearing in Coke's ads</li>
