社区服务:比你所想的回报更多

营销、管理与战略
Post Reply
aRNoLD
Advanced Member
Posts: 977
Joined: May 13th, 2004, 11:10 am

Post by aRNoLD »

Community Service: More Rewarding than You Think

数据库: Business Source Premier
记录链接: http://search.epnet.com/login.aspx?dire ... lang=zh-cn
作者: Ross, Judith A.
摘要: The article looks at research by Professor James E. Austin of Harvard Business School, entitled '"The Other Leadership Arena," which suggests that most U.S. executives have made volunteering an integral part of their lives. Not only do many executives find it personally satisfying, but such participation also allows them to practice business skills and make professional contacts in ways not always possible through their everyday duties. Austin found that the senior executives he surveyed viewed board membership as a good way for managers to develop skills in leadership, mission and policy formulation, and interpersonal management. Austin's study concludes with guidelines to help executives make the most out of the time they donate to volunteer work. Among them are: choose wisely, don't overload, lead with your head, not your heart, and manage your involvement as a portfolio.

义工服务,或志愿者服务往往只被视为一种良好的公民行为,但据美国哈佛商学院Austin教授的研究调查,志愿服务对于企业等营利型机构的高层管理人士亦有相当大的好处,除了能令企业管理者将自身能力用于解决社会问题外,还对管理层的个人领导力开发、政策制定等有可观的利益,是对企业、个人和社会(非营利机构)三方有利的活动。

Austin教授在研究中提出了企业高管人士参加社区志愿服务的几条建议:<ol type='1'>[*]谨慎选择欲参加或服务的非营利组织,选择具有相近或同样宗旨的机构,且自己的活动能力与之相配;</li>[*]工作适度,若自己参预的时间不足,那么就将机会推荐给同事;</li>[*]非营利组织在很多方面不同于企业等以利润为中心的机构,但是在管理效率方面,它们的要求是一样的,甚至对管理运行效率的要求更高,因此参预进志愿活动的管理者应当不要一时冲动,而要以理智为重;</li>[*]以投资组合的模式去管理自己涉入的社区活动,要有重点和恰到好处的能力、精力等的分配。</li></ol>
Post Reply